If we can Imagine it, We can achieve it!

GASTON GUERNIK

Sydney-based Creative Director focussed on guiding projects and initiatives through the lens of design excellence. I have broad experience in app design, product design, service design, and brand strategy.

Throughout my 13 years of experience in the creative industry working in Europe, Argentina and Australia I believe in User Centered Design.

 

 

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My Work

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Some brands that I have work with

http://www.guernik.com/wp-content/uploads/2015/08/logos_guernik_transp_g0005__0000_commonwealth1.png
http://www.guernik.com/wp-content/uploads/2015/08/logos_guernik_transp_g0005__0002_Audi.png
http://www.guernik.com/wp-content/uploads/2015/08/logos_guernik_transp_g0005__0004_NSW1.png
http://www.guernik.com/wp-content/uploads/2015/08/logos_guernik_transp_g0005__0003_Schweppes.png
http://www.guernik.com/wp-content/uploads/2015/08/logos_guernik_transp_g0005__0005_Services1.png
http://www.guernik.com/wp-content/uploads/2015/08/logos_guernik_transp_g0005__0001_Bmw.png
http://www.guernik.com/wp-content/uploads/2015/08/logos_guernik_transp_g0005__0006_Virgin2.png
http://www.guernik.com/wp-content/uploads/2015/08/logos_guernik_transp_g0005__0007_Heineken1.png

Thinking out loud

My favourite quote

“Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” —Tim Brown, president and CEO of IDEO.

Principles

Less is more. This principle guides me in all my decisions both strategic and operational. When I create a project, I have a look for the way to generate the visibility that the brand wants. By matching 100% to the brief and proposing new creative ways that allow my clients to make a difference in front of their competitors. I assure using the minimum resources to make the project unique, different and successful.

Listen

Listening is one of the most important skills you can have. How well you listen has a major impact on your job effectiveness, and on the quality of your relationships with others.