To create the best user experience through
an intuitive and responsive website.
There name of the project uses two strong words, two strong notions
IDEA + FACTORY
Wikipedia defined the idea as:
“ideas are usually construed as mental representational images of some object. Ideas can also be abstract concepts that do not present as mental images.”
We decided to separate both of them creating different brands for each. One for IDEA another for FACTORY Idea = Creativity, Imagination, brainstormings, freedom, which means colourful, there is no order, etc.
Factory = Base, solid, unification, process.
In a time when responsiveness is key,
we wanted to create a brand that was truly responsive.
The biggest quote people where when asked to be creative
is to “Think outside to the box”. So that is exactly what we did.
What is more,
is one of the best question to star any brainstorming.
Idea Factory was created for ‘Digital Agility’,
a brand that I created for SMS.
We made sure we gave a balance between
the two so that they were balanced and not in
competition with each other.