To comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in this case study. The information in this case study is my own and does not necessarily reflect the views of CBA.
We led the design process of the overview app for the CBA App in July 2014. We led efforts to evolve the service and address internal customer pain‐points related to the browse and discovery information about the markets.
I partnered with the project manager and the Senior designer to uncover insights and translate concepts into features that address customer behaviours and motivations.
I created sketches and prototypes to share the vision, design principles and content strategy. This helped to evangelise ideas, gain alignment and drive decision making.
The Senior Consultant in Accessibility, CX & UI Development defined the product. He evangelised customer goals and balanced business goals. I prioritised and negotiated features for launch and beyond.
I designed across and collaborated with developers to translate product features for the platform context.
I designed down on IOS. I executed journeys, wireframes, prototypes and flow diagrams with my team.
We conducted internal customer research to drive our planning phase.
These are the key insights that defined the launch of the product.
The primary segments are customers that use the graphics without any other information like data.
Customers are only interested to see the breaking points quickly to make the right decisions.
Sensitivity analysis was the motivating factor for customers receiving all information about the big data.
My process involved sketching and white‐boarding concepts and flows with my UX/IA/ accesibility partner and then translating these directly into hi‐fidelity design comps. Since I was working with many existing design patterns, it was relatively easy to move straight into hi‐fidelity designs.
My next step involved slicing the comps and piecing them together with illustrator or Invision into a prototype. In the early stages I focussed only on representing the highest risk areas of the design. Later phases allowed me to focus on micro‐interactions, which my partner created in Azure.
Prototyping was the most effective way to gain meaningful feedback from the team, consensus from stakeholders and approval from senior leadership. I was able to easily distribute these as videos and recycle them for Usability Testing.
Pulling The Trigger
“We had finally created the minimal desirable experience for our customers.”