Websites for Audi 1, Audi 6, Audi 7, Audi Q3
Web experiences for Audi A1, A6, A7 and Q3
Understanding the brand before designing the experience
Our collaboration with Audi started in 2010 with the launch of the Audi A1 —a pivotal moment for the brand’s digital presence.
Translating design language into interaction
We were challenged to capture Audi’s precision, performance and design values in a digital space. The result was an interactive and fully customisable website that felt as refined and dynamic as the car itself.
Turning success into a long-term partnership
After the A1 launch gained international recognition and was featured in major design and automotive magazines, Audi and the agency entrusted us with four additional models in less than two years —including the A6, A7 and Q3. Each project explored new ways to connect design, technology and storytelling, setting a new benchmark for automotive user experience.
Year 2008-2010Linkhttp://www.audi.com
Audi A1 —The world’s first customisable car
Designing for play and performance
The Audi A1 was a milestone project —the first car in the world designed to be fully customisable. Our challenge was to translate that same spirit of personalisation into a digital experience.
Bringing customisation to the screen
We designed an interactive website where users could personalise their journey by changing colours, cursors and visual themes to match their chosen A1 configuration. The layout was inspired by the geometry of the A1 logo, creating an energetic and playful rhythm with dynamic transitions.
Turning emotion into interaction
Every element of the interface reflected the car’s character —compact, agile and expressive. The result was an experience that didn’t just inform but felt like driving the A1.
From campaign to legacy
The launch became a global reference in digital automotive design, featured in multiple international magazines and setting the creative direction for future Audi digital projects.
Audi A6 —Precision, flexibility and innovation
Engineering meets emotion
The Audi A6 represented a completely different challenge. Unlike the youthful and playful A1, this model embodied precision, balance and technical excellence —thanks to its innovative aluminium construction.
Designing the feeling of motion
We designed an online experience that reflected those qualities. The interface was fluid and elegant, with subtle animations and lighting effects that evoked the car’s lightweight structure and aerodynamic grace.
Crafting simplicity with purpose
The content was crafted to communicate engineering detail while maintaining a premium, minimalist aesthetic. Every interaction was designed to feel effortless —just like driving the A6.
Building trust through design
The project deepened our collaboration with the agency and Audi’s creative team, leading to a long-term partnership. It also reinforced how understanding the product itself —its materials, philosophy and performance— is key to creating authentic digital experiences.
